They didn’t just fly in to showcase—they came to connect.

Day Three of MAFBEX 2025 tells a story that spans continents. In our feature Why We Fly In, we shine a spotlight on one of the expo’s most powerful offerings: the Business Matching service—a free, behind-the-scenes initiative that brings visiting brands and local businesses face to face.

It’s easy to think MAFBEX is just about the booths and tasting tables, but there’s something bigger at play. Year after year, companies from Europe, the United States, the Middle East, and across Asia make the trip not just to sell—but to search. They come to find trusted suppliers, fresh ideas, and strong partnerships that can lead to long-term collaboration.

What sets MAFBEX apart is intention. The organizers don’t just host—they actively introduce, follow up, and build bridges between cultures and companies. The result? It’s not just about deals—it’s about meaningful connections that often outlast the five days of the expo.

These delegates don’t fly in just to bring their products to the Philippines. Many are also here to discover what they can take back—local innovations, talented makers, and unique offerings that could thrive in their own countries.

This is why they come.
This is why they keep coming back.
Because here, business isn’t just transactional.
It’s personal.
And it’s built to last.