Day Three of MAFBEX 2025 tells a story that spans continents. In our feature Why We Fly In, we shine a spotlight on one of the expo’s most powerful offerings: the Business Matching service—a free, behind-the-scenes initiative that brings visiting brands and local businesses face to face.
In our Day Two feature, Meet Cute, we followed Kath—charming, curious, and clearly searching for “the one.” In a format that feels straight out of a dating show, Kath shares what she's looking for: someone tall, transparent, good form, and offers long-term potential. Enter: three suitors.
That’s the title of our Day One video—and the heart of our narrative. We followed one of our own team members as she wandered through the colorful chaos of MAFBEX, eco bag in hand, eyes lit with excitement. It’s a visual invitation: fast-paced highlight clips, hyperlapsed snapshots with entrepreneurs and personalities, macro shots of dishes sliced, grilled, poured, and plated.
