5/17/25

From Home Studio to Industry Standout: Chino Granda on Building Sine Haraya

This is the official podcast and vodcast of the Philippine SME Business Network and Expo. This show features panel discussions, back-to-back interviews and individual sharings from business owners, founders, and C-level executives of the PHILSME Business Network. This episode was filmed by Sine Harayaat Spaces IWG. Both are proud Elite Sponsors of the PhilSME Business Expo.

What happens when grit meets great storytelling? In this episode, Chino Granda, CEO of Sine Haraya, reveals how a pandemic-born idea grew into a powerhouse production house behind today’s top food and lifestyle brands. From makeshift shoots to major campaigns, discover how heart and hustle make a creative vision thrive.

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