Behind MAFBEX 2025: Crafting Prestige Through Cinematic SDEs

From the very first meeting, it was clear that MAFBEX wasn’t just looking for another highlight reel. They wanted something deeper—something that could reflect the beating heart of this five-day culinary and business expo. So we did what we always do best. We entered the Discovery Phase. We asked questions, we listened intently, and we didn’t rush to say yes. We wanted to make sure we were the right team for the job.